“Brand marketing may need to be maintained with consistent storytelling throughout consumers’ day-to-day lives, from large-scale events to touchpoints on social media. However, 2024 won’t be about generating more and more content, or perpetually refreshing brand identities. Now, the focus needs to be on “less is more,” with carefully crafted storytelling that amplifies a brand’s clear, coherent personality.” (Business of Fashion)
In this edit, we explore case studies of three brands Olio, MSCF Studio, Ahluwalia and Hermés on how to launch new products with a strong vision of storytelling.
Download the case studies below:
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